The well- known national and international recognition achieved by the Cuban art. The previous thing is reflected in the presence of it in the promotional circuits - Biennials, exhibitions, specialized publications, etc. - the same way as in the commercial circuits.
The relation more and more dynamic with those circuits, involves the professional presentation of the projects and promotion strategies of the artistic work for which the Cuban organizations need to look for new forms of management appropiateed to the new challenges.
Génesis, Galleries of Art arises, as its name indeed says, with that renewal intention to apply a new and specialized concept of assume the commercialization of the visual arts from the Cuban cultural institutions, with a permanent spirit of renovation before the new tendencies of the Cuban art and those of the art market
Its mission is to hierarchize the activity of commercialization of the visual arts, agglutinating a selection of the most representative talent of the cultural values and with more potential of commercialization, through a professional work based on economic mechanisms and flexible management, similar to the internationally established ones, that turn it into a reliable and attractive option for the selected creators.
The Gallery of Art, main core of the management of the Institution, is where the aspirations of the same one as far as the selection of the artists to commercialize will be materialized, the hierarchial structure of the work of art with its consequent increase of price and the search of a portfolio of clients in the country as much as abroad.
The institution is born as a loosening of the already existing Cuban Fund of Cultural Goods (FCBC), subordinated to the National Council of the Plastic Arts.
Its social object is to represent, to promote, to produce and to commercialize, both national and international, the genres that are located in the denominated visual arts and their supports of management agglutinating a selection of the most representative talent of the cultural values and with more potential of commercialization, through a professional work based on flexible economic mechanisms and management, similar to the internationally established, that turn it into a reliable and attractive option for the selected creators.
For Génesis the fact to represent a competitive and promotional option from a Cuban Cultural Institution is as well our greater challenge and incentive with the intention of to become in worthy representatives of the contemporary Cuban art.
